Jules Taylor Wines
Acclaimed winemaker, Jules Taylor Wines approached Communica with the task of re-building and migrating their existing Drupal-based ecommerce site. Shopify was a great choice for the move given its powerful plug and play feature set and mobile responsive cart.
Our biggest challenge lay in developing differently themed product sections to reflect Jules Taylor Wine's sub-brands. Shopify struggles in this respect but we were able to overcome these short comings by coding theme overrides on specific product groups and creating custom age-gate/country pop-ups dependent on the site entry point.
The business benefits of this shift will quickly become apparent, as we’ve added functionality to:
- Synchronise customer orders into Mailchimp interest lists.
- Automate the process of abandoned cart emails.
- Publish delivery requests via API into their chosen courier platform. (cutting down double entry and the possibility of human error).
At launch all customer details and orders needed to be migrated from the old platform to new, meaning a whole lot of data checks but minimal disruption to Jules Taylor Wines customers.
In the end, we produced a beautiful commerce site to match a premium brand and enhanced customer experience with neat tricks like an interactive stockist map and brand aware sub-themes.
Next steps include Facebook shopping, dynamic product feeds for Google remarketing ads, and much more.
Winemaker Jules Taylor has recently been awarded NZ Winemaker of The Year by Gourmet Wine Traveller Magazine. She hand-crafts boutique vintages from Marlborough, New Zealand.